“I’m an overnight success, it just took twenty years.”

We tend to overestimate what we can accomplish in the short term and under estimate what we can achieve in the long run.

Today’s episode is about how long it takes to really make any entrepreneurial endeavor “stick”. That is, whether it’s a book, an app, a podcast or any business endeavor, if it’s something you want to succeed you’d better be willing to invest years of time, effort and personal energy.

To kick off the episode Martin first shares a quote by the late, great Steve Jobs regarding just how hard it is to create a successful company and ultimately why so many people quit.

It’s hard. It’s very, very hard and you have to be persistent.

Martin shares how he fully underestimated the amount of time it would take and now, 20+ years later, it is still an active company and partnership.

When you think about it, the most successful companies have been around dozens and some even over a hundred years. It seems the most successful companies are even generational.

So, it’s important to know that when you start something you are planting a seed that will need consistent care and feeding for years to come.

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