Tag: values

S3-34: Sarah Hardwick:
Creativity, Courage & Values!

It was really out of frustration… I needed some tools and I made it my mission to become the world’s first values-based marketing agency!” ~Sarah Hardwick

Sarah Hardwick understands the ups and downs of entrepreneurship and what it means to persevere, be resilient and succeed!

A gifted and talented student from Durango High in Colorado (her father was a forest ranger in the area for 30 years!). Sarah attended University of Denver (scholarship) and decides on a marketing and business major instead of theater… “the more practical decision.”

Her senior year in college she visits sunny San Diego (Mission Beach) for spring break and is instantly intent on relocating as soon as she graduates.

In this episode, Sarah provides keen insight into the incredible power of values and why they are so important, beyond just marketing! “When you start to act in ways that are not in alignment with your values, than it is really hard to be happy!”

Sarah also touches on some incredibly difficult moments and what she considers are likely to be key indicators, warning signs, to help avoid them in the future!

Sarah then recounts an incredible story about a domain name that she sold, which yielded her a cool $1 million dollars! How exactly it all unfolded and some key lessons and what she thinks helped the sale price to continue to rise! ; )

A single mother of a 3 year old boy Sarah shares her best habits, her favorite productivity tools and a couple powerful books that keep her postive, productive and sane!

For more… check out her website:



Resources mentioned in the show:

Values Survey!

ZENPOSTS (on demand COMEDY content)



BOOKS Sarah Recommends!

Autobiography of a Yogi

Rising Strong


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S02-Frequently Asked Friday 18: What’s a Paradigm Shift?

“We don’t see the world as it is, we see it as we are.” ~Anais Nin

When people talk about shifting their paradigm it might sound corny, or perhaps trendy, or both.

The importance of shifting one’s paradigm particularly when it comes to self-imposed limitations or limiting beliefs can not be overstated. In fact, Einstein once said you can’t solve a problem using the same level of thinking that created the problem and that is precisely the value of a paradigm shift.

Martin provides the example of how The Habit Factor, itself, by exploring the subject of HABIT very deeply helped to shift people’s paradigms about habit. And in particular, how habit  helps to drive goal achievement.

He even shares the example of Apple’s “Think Different” campaign which was their way to underscore Apple’s belief that a computer isn’t a computer (as we know it) but rather an extension of our personality, how we work and even in many ways could be viewed as art.

Martin also recounts a great story, originally shared by the late Dr. Stephen Covey, that provides a dramatic example of a powerful a paradigm shift can be!

The key is to understand that paradigms are forged by our values, past experiences and our habitual thinking and knowing that, we have the capacity to shift them if we’re willing.

Check out this extended FAF episode… and SUBSCRIBE now to get these episodes automatically on your device!


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